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How home care services and care homes filled their open positions with Rauch Digital, and why that is harder today than ever before.
The shortage of skilled nurses is not a feeling, it is measurable. And it hits home care services and care homes every day.
For every 100 open positions for registered nurses there are, statistically, only 55 unemployed nurses. So almost half of the positions cannot be filled, even in theory.
Source: German Federal Employment Agency, labour market situation in care (2025), figures for 2024Before: Three years of campaigns with the previous agency, all copy and paste, applicants non-committal.
Before: Ads in newspapers and on portals without a single hire.
Before: Portals and newspaper ads without results, hardly any visibility among nurses in the region.
Before: Portals, the employment agency and Facebook did not bring a single nurse.
Before: Qualified nurses were hard to find, and a paid campaign brought no applications in three months.
Before: Nurse positions stayed vacant for a long time.
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